Blake Macleod

Blake Macleod Resume

Work Experience

Jun 2008 » Present

Amadesa

Series A funded website testing and personalization company - Sales Engineer

• Supported 8 sales reps with pre-sales solution planning, customer presentations, product demo’s and technical website evaluations while selling into Internet Business Top 1000.
• Top clients closed in 2009 include - PCconnection.com, Mary Kay, General Mills, Petco, ShoeBuy.com, Veer.com, Taylor Corp, Brady Corp, iS3 & SmoothFitness.com.
• $900,000+ closed in 2009.
• Co-Developed strategic relationships including:
• Partnership with Thanx Media to develop an integration between Amadesa and Endeca. Developed a product to test Endeca relevance ranking, search page layout, guided navigation and merchandising.
• Partnership with Truste to test the effectiveness of the Truste logo.
• Managed many technical projects including:
• Building and maintaining demo store on Magento Commerce.
• Building and maintaining company forums utilizing Vanilla Forums.
• Administering SalesForce.com including Customized Reports and Dashboards.
• Other projects include:
• Maintaining companies Twitter account.
• Leading team to develop new company website on Drupal.
• Promoted within 2 months from Optimization Manager to Sales Engineer.

Nov. 2004 » Jun. 2008

Computer Solutions

Web and computer consulting company - Founder

• Created a loyalty referral program that helped increase revenue 200% in 2007. Grew client base from 0 to over 85 by leveraging guerilla marketing techniques.
• Created and implemented Search Engine Optimization campaigns resulting in top Google ranking for over 10 websites.
• Developed 25+ strategic web based marketing campaigns for companies like Chicago.com, Olds Products & The Chicago Glaucoma Consultants.

Nov. 2004 » Jun. 2007

TheCouponAuthority.com

Affiliate Marketing Website - Co-Founder

• Developed pay-per-click marketing & SEO campaigns resulting in site traffic increases of over 400% with as many as 3,500 unique visits a day at peak times.
• Envisioned, designed and implemented a loyalty cash back program that grew membership from 0 to over 1,800.
• Increased revenue 300% to $30,000 and affiliate sales 200% to $380,000 in 2006.

Skills / Interests

• Web Design: HTML, XHTML, CSS, PHP, JavaScript, jQuery
• Networking & Servers: TCP/IP, Firewalls, Proxy Servers, DNS, DMZ, VPN
• Software Packages: MS Office, Windows, OS X, PhotoShop, Illustrator, InDesign, Dreamweaver, Premiere, SalesForce, WordPress
• Community volunteer Football and Lacrosse coach

Education

• Depauw University - BA Economics minor Computer Science
• Universidad de Alicante - Study Abroad
• New Trier High School

Conferences Attended

• Shop.org Annual Summit – Las Vegas 2008, 2009
• Ad Tech – Chicago 2008, 2009
• eTail West – Phoenix 2009
• Endeca Discover – Boston 2009
• Internet Retailer – Boston 2009

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